European Centre for Public Affairs

VIIth ECPA Annual Conference

Integrating Public Affairs:
National, European & Global

5th March 2008

The pressure for simultaneous transparency, consistency and cost effectiveness is putting an ever higher premium on the integration of the public affairs function. Internally, organisations are often plagued by rivalry between management functions each claiming to deal with the external environment – Public Affairs, Corporate Communications, Public Relations and Corporate Social Responsibility. Externally, the reform of the European Union and the intensification of global co-operation make new demands with each passing year. Joined up public affairs is clearly desirable. How can it be delivered at a time of increased budget stringency and public questioning of the role of lobbyists?
The ECPA Annual Conference is designed as a space in which the public affairs function can examine its own health and effectiveness. The best brains in European public affairs will once again gather to discover new insights and find practical tools to make the practitioner more effective.

Who should attend

Public affairs practitioners from Corporations, Non-Governmental Organisations, Consultancies, Academics, Diplomats, Trade Association Executives and all students of best practice in the conduct of public affairs.

Conference Chairman

Erik Jonnaert (General Manager, External Relations, Western Europe, Procter & Gamble), Chairman of the ECPA Management Board

Location

The Berlaymont Hotel, 11-19 Boulevard Charlemagne, Brussels

Fee

€350 (Euros) inclusive of meal and materials

Partner organisations:

The ECPA gratefully acknowledges the help and support of The European Public Affairs Directory, Public Affairs News, The Journal of Public Affairs, The Parliament Magazine and EurActiv

Registration:

To register, please return the registration form to:

Administrator ECPA Tel: +44 (0) 870 444 2760

Brunel Business School Fax: +44 (0) 870 444 2770

Brunel University

e-mail: ecpa@publicaffairs.ac

Uxbridge, Middlesex, UK

http://www.publicaffairs.ac

Programme

08:30 Programme registration & coffee

09:00 PUBLIC AFFAIRS CHALLENGES
ERIK JONNAERT, Procter & Gamble
Chairman, ECPA Management Board

09:10 THE STATE OF PUBLIC AFFAIRS
ECPA/EPAD 2008 SURVEY: The Results
ANDREW HAWKINS,
Chief Executive, ComRes

Questions and Debate

PROF JUSTIN FISHER, Brunel University
Advisor to the House of Commons on lobbying

MARTIN BECK, European PA Directory

10:00 JOINED UP PUBLIC AFFAIRS?
Participants will spend one hour in each working group in turn

“Integrating Public Affairs Internally”
Chairman: RUTH RAWLING, Cargill Europe,
Deputy Chairman, ECPA Management Board
Rapporteur: LIZ SPENCER,
Associate Fellow, ECPA

Speakers:
PER UTTERBACK, “PA & Corporate Comms”
The European Connection, Stockholm

PROF PHIL HARRIS, “PA & CSR”
Editor Journal of Public Affairs,
International Research Director, ECPA

NATALIE TODD, “PA & PR”
Managing Director, Ogilvy PR Worldwide, Brussels
“Integrating National & European PA”

Chairman: MICHAEL BURRELL,
European Chairman Public Affairs, Edelman

Rapporteur: ERIC VAES,
ECPA Associate Fellow
President, Best Practice Public Affairs

Speakers:

PETER KÖPPL, ALPAC
NICOLAS BOUVIER, AFCL
PAOLO RAFFONE, The CIPI Foundation

“Integrating European & Global PA”
Chairman: ROLAND VERSTAPPEN,
VP, Int Affairs & Sustainable Development,
Arcelor Mittal

Rapporteur: ANDREW NAPIER,
ECPA Associate Fellow
Director, Prosequence

Speakers:

TRUUS HUISMAN, Unilever
MAJA WESSELS, Honeywell Europe
PETRA LAUX, Novartis

13:00 Lunch

Sponsored by The Journal of Public Affairs

14:30 ECPA QUIZ: THE LISBON TREATY

Sponsored by Public Affairs News
Quiz Master:
RICHARD CORBETT, MEP (PSE)

For the Institutions
BILL NEWTON DUNN, MEP (ALDE)
JEREMY RAND, Council Secretariat
SYLVAIN GIRAUD, European Commission, tbc

For the Lobbyists
MARIA LAPTEV, Fleishman-Hillard, Brussels
LAURENT CHOKOUALÉ DATOU, APCO, tbc
SPYROS PAPPAS, Pappas Associates, tbc

15:00 INTEGRATING EVERYTHING?

Chairman: PROF RINUS VAN SCHENDELEN,
Erasmus University, Vice Chairman, ECPA

Is there a need for public affairs integration? What are the costs and benefits of such integration? What does such integration imply for the development of the PA function in terms of training and research? What is the role of the ECPA in this area?

Rapporteurs report back from Working Groups

Debate

15:45 Coffee Pause

16:00 EUROPE IN THE WORLD

Case studies in the PA of Global Institutions
Chairman: TOM SPENCER,
Executive Director, ECPA

“Influencing the UN Process on Climate Change”

Speaker: ROLAND-JAN MEIJER,
Vice President Environmental Affairs, Holcim

“Influencing Globalisation: the Case of Medicines for the Poor”

Speaker: DAVID EARNSHAW,
Burston Marsteller, Brussels.
Formerly of GSK and Oxfam

16:55 Close of Conference

ERIK JONNAERT, Procter & Gamble
Vice-President External Relations

17:00 ECPA Reception

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